Case study: Mr. Max

Written by Gabi Pannifex | Mar 9, 2026 10:29:08 PM

Meet Mr. Max 🧇

As you walk into a Mr. Max, you’re greeted by the aroma of golden batter, a hum of conversation, and a menu brimming with creative combos. From classic berries and cream, to limited-time-only dessert specials (that sell out fast, of course) – it’s a place built for joy and good food, where the little details (presentation, pace, and personality) matter.

Behind that polished experience sits a smart and simple content system that keeps every message sharp and timely. With help from their reseller Vision One, Mr. Max brought Fusion Signage into the heart of their customer journey. This way, the screens work as intuitively as the kitchen. 👩‍🍳

What needed to change

Mr. Max’s team wanted their menus and messages to move at the same speed as their service.

Specials and stock updates that reflect reality, not yesterday’s plan.
Day‑part content that rotates cleanly from breakfast to brunch to dessert.
Consistent branding across multiple locations – without spending all day in the Designer.
Zero‑drama operations – even when the internet blips during a weekend rush.

They weren’t looking for bells and whistles. they needed software that respects their time.

How Vision One set it up

Vision One mapped the in‑store flow – entry, ordering point, seating – and deployed Fusion Signage across the right touch-points.

Primary menu boards at counters for clear pricing and choices.
Feature screens showcasing chef’s specials, seasonal waffles, and upsell combos.
Community and brand panels for loyalty promos, staff shout‑outs, and social features.

Once live, then Mr. Max team could manage content without calling an IT expert.

How Fusion Signage delivers

Instant edits that stick – sold out of strawberries? Swap to banana compote in seconds – across one store or all.
Automatic day‑parting – breakfast layouts fade to brunch and dessert – right on schedule.
On‑the‑fly promotions – limited‑time stacks and weekend bundles publish in moments, not hours.
Brand consistency at scale – overlays keep logos, colours, and key widgets uniform everywhere.
Resilience baked in – offline caching means screens don’t panic if the Wi‑Fi does.

And for the team.

Drag‑and‑drop design – build or tweak visuals fast (no steep learning curve).
Template library and custom fonts – keep branding tight without reinventing the wheel.
Role‑based access – managers handle strategy, staff update the bits that change daily.

Mr. Max wanted digital signage that behaves like a good teammate – fast, reliable, and easy to work with. With Vision One implementing 6 Advanced Fusion Signage Licences across two locations – they got exactly that. The waffles are the hero, the screens make sure the story gets told. Cleanly, consistently, and right on time.

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