Selling your clients a diamond in the rough is one thing. Offering a charming experience with uninterrupted views of their life’s new chapter is another. So it’s never been more important for real estate agents to captivate the imagination with definitely-not-haunted listings and signage.
In fact, in a recent study, Custom Neon found that nearly 85% of those surveyed preferred bright and colourful signage and 72.2% believed that good signage is more important for a business than social media or newspaper ads.
Recent research also shows that the average person’s attention span has dropped to just 8 seconds. Where’s captivation on your priority list? Time to make it as high as the ceiling.
💙 Update signage displays on autopilot, in minutes
💙 Create the most captivating listings on the market
💙 Personalise experiences affordably
Just like rustic farmhouses. Colonial cottages. And Mediterranean beachside shacks. Everyone has their own style and preference. So you’ll be thrilled to know that digital signage is a versatile addition to your real estate agency.
💙 Window displays
💙 Offices and meeting rooms
💙 Team trainings
💙 Event spaces
💙 Open houses
This means you can quickly:
💙 Put up listings – right when that new property hits the market
💙 Take down advertisements – like, the moment the gavel slams for ‘sold!’
Why does this matter? Because blowing the minds of potential buyers and renters greatly relies on serving the right message at the right time.
Long gone are the days of paper displays gathering dust.
Consider your digital real estate signs the ultimate spring-clean. Easier to update. Quicker to captivate. Exciting-er to share.
Schedule – set signage to autopilot ahead of time
Daypart – display targeted information at different times of the day
Think family home listings for the after school grocery run. Low price listings when tourists visit town. And let’s not forget the commercial spaces during industry expos.
2. create the most captivating listings on the market
Consider static signage the cosy apartment nestled beside digital signage’s gigantic mansion. Sure, static window displays have served their purpose. But between impossibly small font and 2-3 spaces for photos, selling properties using them is harder than it has to be.
Alternatively, digital signage for real estate allows you to:
💙 Showcase multiple areas of the property
💙 Set text to appear and disappear on cue
💙 Share video, pictures and floor plans
💙 Captivate with sleek transitions
Want to take your listings to new heights?
Make use of themed templates. Perhaps a coastal theme for the Byron studio. A chic look for the Brisbane CBD art deco apartment. Or a woodland scene for the lifestyle move to the mountains.
Throw the printing budget in the bin along with last month’s leftover donuts. Digital signage offers a delightfully affordable alternative to printed signage.
Did you know that today, 80% of consumers expect personalisation? It’s true! And real estate agents do too.
After all, positive personalised experiences have clear benefits for businesses. Like the 39% of people who are likely to tell friends or family and the 32% who are likely to leave a positive review.
Digital signs are like the friendly neighbour you never knew you needed.
💙 Share directions
💙 Humanise team members
💙 Reflect current weather events
💙 Welcome new potential applicants or tenants
💙 Inform about features and days the property’s been on the market
Then? Scrap the handouts in your office.
When clients visit, bring up their welcome message and potential property on the big screen in a matter of clicks.
Organise pre-built designs in folders such as ‘potential new home’, ‘just sold’ and ‘rental application’. Then, simply replace names and media to set your new personalised experience live in minutes.
Streamline meetings with captivating digital signage, and not an ‘I don’t have a pen!’ in sight. Your signage has infinite possibilities in-house. From happy team trainings, to easy events and beyond.
This gorgeous digital signage software is located anywhere you are. All you need is a Wi-Fi connection, and you’re in. With fantastic interiors that feel just like home, your software boasts neat-and-tidy boutique features right on your doorstep.
Ready for your next big move?