Since they came on board with Fusion Signage, with their ongoing use and feedback, Concept Eight have been a key player in the direction we have taken our development. Real user feedback is so important to us, to ensure we continue to evolve Fusion Signage to meet the growing demand and expectations of our clients. One feature in particular, which Concept Eight was a big influence in, was developing a touchscreen version.
Concept Eight came to us with a problem. Some of their Pattysmiths stores feature multiple brands under one roof; Pattysmiths, Alabama Wings and Supreme Leader. This meant they needed to show multiple menus at one time, without it being a confusing experience for the customer.Knowing the flexibility that Fusion Signage offers, Concept Eight brought this problem to us and we worked together to find a solution. The solution turned out to be an exciting key development stage of Fusion Signage content management system; creating a touchscreen version.
Concept Eight are now rolling out this Fusion Signage touch solution on countertop touchscreens.
Reportedly, the digital menuboards are really driving the ‘limited time’ sales, and the customers are commenting that the menuboards are easy to read and provide an extra level of interest.
Paid advertising has also risen, with Schweppes being very keen on using the platform as it gives them a good return on investment when their promotions are displayed.