Thrown Fusion Signage’s licence options in the air like three juggling balls? You’re in the right...
Ah, the digital age! Where even our signs have gone all futuristic on us. Who would have thought? But if you’re still relying on that time consuming, static, “here’s a poster I made earlier” approach, then you’re missing out. Big time.
Businesses are embracing the heights of digital signage (and we love that). From retail stores to corporate offices, schools to restaurants, digital signage is elevating how companies communicate, engage customers, and enhance their brand.
Let’s dive into the benefits digital signage has to offer your business.
easy-peasy personalise
The first thrilling thing? Personalisation!
Digital signage lets you tailor your message for different audiences. So, whether you’re serving donuts in Denver or teapots in Timbuktu, you can make sure your sign speaks directly to your target market.
And who doesn’t love a personal touch? It’s like getting a warm hug from your billboard. (Cute).
quick changes in a jiffy
Change of plans? No worries.
With digital signage, making a quick switcheroo is a breeze – no matter where you are in the world. In mere minutes, your sign can go from “Welcome to Summer Sale” to “Actually no, we’re doing okay this month, no sale needed” (an ideal situation, we know).
customer experience
Let’s talk about the experience. Customers no longer just walk by; they interact! Imagine a sign that can offer recommendations or throw out fun facts. (Like, did you know the world’s largest donut was so big, a small car could fit inside it? Okay, maybe that’s a slight exaggeration, but hey, you’d remember that, wouldn’t you?). With digital signage, you can do what we just did. Draw you into an idea, take you on a little journey (true or not true is up to you) and finish it off with something that has an impact. Whether they realise it or not – it will leave an impression.
save your future self (scheduling)
Use your time wisely now and schedule for your future self.
Serve up the right content at the right time.
In retail – display your winter warmers in the early morning/late afternoon. In hospitality – display your happy hour menu while patrons are wondering if they should stay longer. In corporate – highlight your next social event during lull-hour to get people excited again.
Like a perfect dance move – right when the spotlight hits – you shine.
growth potential
Here’s the crux of it: digital signage helps your business grow. Like, “beanstalk shooting up to the clouds” type of grow. And isn’t that what we’re all after? Not only does digital signage engage with your customers/prompt purchases/decrease perceived wait times – it also frees up your time as a business owner to focus on why you started your business. (We love that). (So much).
the soft sell
With digital signage, you’re not shouting your message – you’re embedding it in the viewer’s mind. In an intuitive, natural way.
Feature a short five second special in your playlist, without making your customers feel like they’re being sold to. Without realising – it’s become an expectation.
We notice when’s there’s no digital signage, rather than when there is. It’s the soft, subtle tap on the shoulder as opposed to the loud megaphone in the face. (We can do better than that).
branding on point
You’ve worked so hard to figure out your online brand. Don’t let it slide when it comes to your actual store! Create ambience. Put your best foot forward. Believe in what you’ve created. (Chances are, everyone will love it).
so, what's the verdict?
Dive into the digital deep end. Give your business the boost it’s been begging for. Transform the way your business communicates with your audience. From boosting sales, to elevating customer experiences – the benefits aren’t hard to visualise. Digital signage is here, it’s happening, and it’s high time you hopped on this happy, high-tech highway.
If your business isn’t already best buddies with digital signage, it’s like turning down a plate of free donuts. And who in their right mind would do that? (Not us).
Start your digital signage journey today – sign up for a free trial with Fusion Signage.
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