Written by Chris Holder for Digital Signage Magazine – 02 Oct 2018
Dating back to 1981, United Petroleum first began as an idea for a small group of service stations in Victoria. Today, the Australian-owned, independent oil retailer and importer has over 500 sites nation-wide, including both service stations and convenience stores, they employ over 2,500 Australians, plus control 10% of the retail petrol market in Australia.
And in 2016, United Petroleum acquired Pie Face – giving them more customer touchpoints within their sites, and more reason to implement a digital signage network.
digital signage in service stations
Digital signage creates a seamless experience for the customer; from petrol pump to entrance signage, in-store purchases and point of sale, while providing endless opportunities for the business to engage and incentivise the customer further. Today, digital signage has become a staple in any service station and convenience store; no longer is it a question about whether to implement digital signage, instead it’s about how to manage the digital signage network most effectively.
united petroleum chooses
fusion signage software
Since 2019, United Petroleum have been using Fusion Signage Content Management System to manage their digital signage network, including digital menu boards and in-store signage across both United Petroleum and Pie Face brands.
With their Advanced Fusion Signage licences, United Petroleum have the ability to manage all their screens from Head Office. They can group screens in order to update all drive through screens at one time, for example, plus schedule content to automatically update in line with their campaign calendar.
Across both United Petroleum and Pie Face, they have 336 531 (as at May 2022!) Advanced licences to date, and are continuing to grow their digital signage network with Fusion Signage.
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