If you have a smaller-sized business, chances are that the marketing allowance is always up and...
Brand presence. That mysterious aura that surrounds a successful business. It may sound complex – but at its core – it’s a simple thing. Imagine walking into a room. Some people slip in without being noticed. While others seem to light up the space – drawing attention without even trying. Brand presence is like that.
Natural charisma.
What exactly is it, though? Brand presence refers to the extent and ease consumers can recognise a brand. It’s about how noticeable and memorable your brand is – in the minds of your audience and in the wider market.
Ever wondered how to sprinkle some of that magic on your own brand? We’ve got you covered. 💙
your brand's digital home
Your website is more than just a digital address – it’s the cozy home your brand resides in. So it’s essential to make it inviting. Ensure the experience is as soft and comfy as your favourite pair of PJs. The design should be clean, intuitive, and easy to navigate. People want to feel welcomed – not overwhelmed.
Make sure the colours and fonts you use are consistent and used across all platforms. Include call-to-action buttons that entice exactly that (action!). And don’t forget to show off your hard work with testimonials. Word-of-mouth (even digitally) is its own kind of magic. ✨
Find small areas to tune down the professional language. Understand how your audience speaks and use their language. Instead of ‘FAQs’, perhaps ‘common queries’ or ‘answers we’ve prepared earlier’.
Final tip – personalise. Everyone loves a personal touch. Like when the barista remembers your overly-complicated coffee order! But what could this look like on a website? You can ask direct questions like, “Hey you! Yeah, you! Want to stay in the loop? Sign up to our newsletter to get all the latest sales sent directly to your inbox.”
your brand's digital party
Ah, social media. It’s like hosting a party every day – but without the mess to clean up afterward (phew!). Plan, create, share, engage, repeat. It’s an essential daily task. And sometimes it can feel like a lot. What’s the algorithm doing? Are my posts even being seen? What can I be doing better? It is an ongoing and ever-updating landscape. But that doesn’t mean we can’t keep it feeling like a party.
Your business’ social media account is a celebration of the work you do. And your followers are your supporters. It’s not about a large crowd – it’s about a good crowd. Respond to comments, slide into DMs with gratitude, and don’t shy away from showing behind-the-scenes glimpses. It makes your brand more relatable. It allows for connection. And that’s what we’re here for. ✨
digital signage: your brand's billboard
With Fusion Signage, you can showcase your brand in store. You’ve worked so hard to create a presence online – why let it fall short in person? Think of it as your brand’s flashy outfit – turning heads and grabbing attention. And the best part? It’s quick. It’s easy. No PhD required. You can try it for free here.
Fusion Signage doesn’t just give you a platform – it gives you a canvas. Think vibrant, dynamic, and oh-so-engaging. Regularly update your content to keep it fresh. And be sure that your content complements your brand’s colour scheme and voice.
Get your message out there. Make it so clear and punchy, that even the most distracted passerby goes, “Oh, I need that!”
your brand's love letters
“Yay, another email!” said no one (pretty much ever). But what if your emails were different? What if you crafted them like you would a letter to a friend? Full of ideas, what’s new, what you’re enjoying, something that’s happened recently. An email can be an experience. Something to look forward to. Something your customers will actually open – and actually read.
Have a scroll through your inbox for inspiration. Find emails from the brands you love. Make note of the layout – the wording – the features. Understand why you’re drawn to it. Make notes about how you could do it your own way. Offering genuine value to your audience is something they’ll remember. And don’t forget, an email newsletter doesn’t have to be a hard sell or even about your product at all. Find what your audience is interested in and speak to that.
Extra tip – make sure you edit for mobile view. Not everyone reads their email on a desktop anymore. We feel old typing that.
your brand's unique voice
Have you ever read something a business has posted, and you’re not really convinced a human has written it? Whether it’s actually AI (more likely lately!), or a business that hasn’t considered its audience – you notice it. Instead, let’s opt for something more natural. Your brand’s voice should be like that of a friend – warm, genuine, and occasionally bursting into unexpected (but delightful) song.
Your brand’s voice is more than just words – it’s a symphony. Whether it’s your written words, voiceover in videos, or even the tone in which you respond to emails – it should be consistent and genuine. If you’re a fun-loving brand, a little laughter in your voice won’t hurt. If you’re all about professionalism – maintain a calm, reassuring tone. Think of it as casting the perfect actor for your brand’s blockbuster movie. Are we showing our age again?
Extra tip – the easiest way to find your brand voice is to see how your customers speak. Check out their written reviews and testimonials. Use their words. Reflecting the voice of your customer is a sure fire way to relate to them.
create an experience
Building a strong brand presence is not only about marketing – it’s about creating an experience. One that resonates with your audience. So, take a deep breath. Roll up those sleeves. And with a little love and a sprinkle of wit – let’s help your brand shine brighter than ever. ✨
If you ever need a quick pep talk or some new ideas – Fusion Signage is here to help.
add a little something extra to your fortnight ✨
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