Brand presence. That mysterious aura that surrounds a successful business. It may sound complex –...
If you have a smaller-sized business, chances are that the marketing allowance is always up and down. How much should I put behind that post? Do we really need this next photoshoot? It can feel a bit overwhelming. But overwhelm no more!
Because no matter where your bottom line is from month-to-month – digital signage can be your reliable marketing assistant.
Let’s get your brand making big impressions (without breaking the bank).
street-smart advertising
You know that awesome window by the sidewalk? Did you know – if you take a step back, turn your head to the left, and squint your eyes 60% – it will look like a marketing opportunity?
You can use stunning digital signage to showcase your brand to passers-by. You’ll have a 24/7 salesperson that never needs a break – plucking sales out of thin air for you.
direct the shopper's eye
Great – now you got them inside. Now what? We have their attention – what do we now? First – breathe. Second – remember that you’ve already set up your digital signage content. And it’s working like a charm – highlighting your best deals, promoting bundled products, and lovingly suggesting upsells. It’s the in-store whisperer. Guiding shoppers to what they need (and to what they didn’t know they needed).
build suspense with a countdown timer
Want to create some hype for an upcoming sale? Or drive sales during a specific time frame? You can now use our new Countdown Timer on your digital signage screens! Let customers know about limited-time offers and create a sense of urgency. FOMO can be quite the motivator.
menu magic
Are you in the restaurant or cafe game? Digital menu boards are itching to be your best friends. They’re cost-effective and allow you to change offerings, update prices, daypart schedule for changing menus, and feature specials without any reprinting.
Seriously – toss your printer out the window. It has no use anymore!
social media savviness
Social media and digital signage are a match made in marketing heaven. Display your latest posts from any platform on your digital screens. It’s like a live feed of your coolness. 😎
let customers do the talking
Your happy customers can become your thrilled advertisers!
Use digital signage to display their testimonials, reviews, or before-and-afters.
It’s like proof for your potential customers. Yes, we think we’re awesome, but so do other people!
share knowledge
We love this one. Sharing is definitely caring. And your customers think so too! Use your digital signage to educate your audience. Share tips, how-tos, or interesting facts related to your products or services. You’ll position yourself as an expert (hello professor!), and your customers will learn something valuable. It’s been found that when businesses share educational content (helping customers to solve problems, or make informed decisions) – it can lead to increased engagement and customer loyalty. Wait a second! Are we doing that with this blog? We’ll be telling the boss we did that on purpose.
get marketing!
And there you have it. Digital signage is your secret, budget-friendly, marketing weapon. It’s both cost-effective and oh-so-effective.
Get ready to turn heads, engage customers, and boost sales with absolute ease. ✨
New to Fusion Signage?
add a little something extra to your fortnight ✨
The bi-weekly insight. A bi-weekly email. From us, to you.
(But only if you want it).
Sign up below.
