Over our years in the industry, too many times we’ve seen clients sold an expensive, overpowered...
Are you new to the digital signage world and want to learn more about how you can add it to your offering? Great! You’re reading the right blog then.
We are Fusion Signage – Australia’s friendliest digital signage software. Digital signage software – also known as Content Management System (CMS) – is what powers digital signage screens. Without us, it’d be like your customers buying a Smart TV that would only turn on and off – no apps, nothing to watch.
From here, we’re going to explain what it means and what it takes to offer a digital signage solution. We promise it’s simpler than you think.
what is digital signage?
Simply put, digital signage is like having a high-tech billboard that can display dynamic content in real-time. Instead of being limited to static images or text – digital signage can showcase videos, animations, live data feeds, and interactive elements. It's the ultimate way for businesses to grab attention, share information, and engage with their audience.
In terms of sourcing this hardware – there are several distributors you can choose to work with, all offering a wide range of brands. Well-known brands such as Android, BrightSign, LG, Samsung, Sony, Philips are just some of the options you have to choose from. The decision of which is based on your customer’s needs, as well as the brand you prefer to offer! Fusion Signage software works on them all, so no need to worry about that. More often than not, all of these digital signage panels have something called System-on-Chip (SoC), rather than an external media player. Either SoC or media players are what holds the software and your customer’s updated content.
what is digital signage software?
Digital signage software is the backbone of any digital signage solution. It's the technology that allows businesses to create, manage, and display content on digital screens. From simple text and images to videos, interactive elements, and live data feeds – digital signage software empowers businesses to communicate with and advertise to their audience with ease.
why is digital signage software important?
Digital signage software is important for several reasons. Mainly – it enables businesses to create and deliver engaging content that captures the attention of their audience. Whether it's promoting products and services, sharing important announcements, safety messages, or entertaining customers while they wait – digital signage software ensures that businesses can communicate their message effectively.
As well as this – digital signage software provides businesses with flexibility and scalability. With the ability to update content remotely, businesses can adapt to changing needs and respond to events in real-time. Whether it's updating pricing information, promoting seasonal offers, or sharing emergency notifications – digital signage software gives businesses the agility they need to stay ahead of the curve. Or simply get organised and schedule all their content months in advance! Simply set it, forget it, and Fusion Signage software will do the rest.
what's included in a full digital signage solution?
A full digital signage solution typically includes the following components:
Digital signage screen: The display hardware used to showcase content to the audience.
Media player or System on Chip (SoC): The device responsible for playing and managing content on the display.
Digital signage software (CMS): The software used to create, schedule, and manage content.
Internet connection: Enables remote management and content updates. Empowered tip: screen content published on Fusion Signage will keep running as scheduled without an internet connection – you only need the internet for updating content.
Mount for the screen: Ensures the display is securely installed in the desired location. This could be a wall, floor, or pole mount depending on where the screen is going.
Content: Engaging and relevant material to display on the screen. Made easy for your customers with the Fusion Signage Designer.
the sales process
Find a customer: Identify businesses or organisations within your area (or current database) that could benefit from digital signage.
Assess environment: Determine the customer's needs and environment to select appropriate hardware (screen size, orientation, location, brightness).
Installation requirements: Assess installation requirements such as power/data availability, mounting surface suitability, and access to the site.
Hardware and software installation: Install the digital signage hardware (screen, media player) and software (CMS). See our installation guides here.
Content creation and management: Fusion Signage makes this part easy for you. Our software is intuitively designed and easy-to-use. Even without our range of demos, tutorials, and support guides – your customers would still be able to figure out how to get their content on their screen.
Support: If your customers ever need help with the software side of things – our friendly, 100% Australian-based team is here to assist.
why choose fusion signage?
Fusion Signage makes the installation process seamless and straightforward. Our software is easy to install and even easier for customers to use. Our 3 tier licence options have annual, 3 year, or 5 year options – with each sale and renewal, you’ll receive a generous Reseller margin (because we honestly value you and the work you do). We provide demos, tutorials, and ongoing support to ensure that both you and your customers have everything you need to succeed.
So, if you're ready to break into the digital signage industry – Fusion Signage will be your biggest cheerleader. We’ll give you the tools, resources, and support you need to thrive in the exciting world of digital signage.
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