Written by Integrate Expo – 19 Aug 2021
1. outline your strategy
Having a digital signage strategy will ensure you – and your audience – get the most out of your investment. A thorough digital signage strategy should include all aspects of your solution, including: purpose, location, content, software, hardware & ongoing support.
We recommend starting by asking yourself what kind of experience you want to create for your audience. Is the purpose for your digital signage to inform, engage, entertain or simply to add ambience? Knowing your purpose, the end-result you’re striving for, is key in defining what the right digital experience is for you.
From here, the location that you’re working with will help determine the quantity and placement of hardware. If you’re unsure of the best way to place your digital signage, we recommend talking to a digital signage agency who understands the full solution and can advise on all areas of your strategy. Alternatively, talk to your hardware integrator. (In need of an Integrator? Click here to request a recommendation).
Next, and most importantly, is your content strategy. Putting together a detailed content strategy will help you understand your ongoing content requirements, allowing you to properly budget and plan ahead of time. The content strategy should be tailored to your target audience, your brand, high traffic zones, opening hours and the placement of your hardware within your space.
2. use engaging content
With the right content, your customer experience is enhanced. We recommend utilising animation and video predominantly, as moving content is proven to catch attention faster, and hold attention for longer. If you don’t have access to animations or videos, use striking photography of your products / brand and slowly work to build up a library of engaging content.
Sometimes standard imagery or video isn’t enough, and you need more unique content sent to your screens. This may be in the way of websites or RSS feeds, complete custom content or touchscreen content. As a first port of call, get in touch with your content management provider and see if they are able to integrate the type of unique content you need, or develop custom features to allow you to do what you need.
3. choose a simple yet powerful cms
Choosing the right content management system can make or break your digital signage experience. Too many times customers are sold an expensive, overpowered system that requires a degree to operate.
The right digital signage software should:
Make managing your digital signage content easy and efficient – allowing you to spend more time on your business.
Give you the confidence that you’re paying for a cost-effective yet powerful solution; the features you need, yet without the clutter of advanced options that you will never use.
Not need hours of training to understand the interface – it will be a stress-free experience that you and your staff can easily handle.
Be backed by reputable resellers who will be there to support your experience.
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