LSKD is basically a cult brand at this point. They’re known for elite activewear apparel and a strong community culture. Born from a love of motocross, BMX and watersports, LSKD pieces are genuinely made to move in. And they’re buttery smooth, cue the swoon.

This functional sportswear brand officially launched in 2018, but wheels had been in motion since 2002 when founder Jason Daniel started the brand as ‘Loosekid Industries’. A high school nickname, a backyard shipping container and a BMX obsession. That summarises the brand’s origin.

Come 2007 and the brand became LKI, expanded into streetwear and in 2018 transitioned to LSKD, aligned deeply with community fitness. In 2020 the team opened their first HQ in Logan, on the same site founder Jason used to tear up on his dirt bike with friends when they were younger. How cool. Come 2022 and the crew expanded into retail stores. Today, it’s all about becoming 1% better every day.

They now have a whopping 33 stores across Australia, and growing. They’re as far north as Sunshine Coast, all the way down in Hobart and right over in Claremont, Western Australia too.

Signature LSKD apparel includes sassy shirts and hoodies, singlets and tights, even sports bras and socks. But we might be a little biased and say that their Fusion Shorts are the best of all (opt to get the pockets, no regrets).

LSKD began using Fusion Signage in 2024. While they’ve mastered their sleek wearables, they’ve also mastered beautiful digital signage.

The stores feature a mix of projectors, portrait and landscape screens powered by 45 Advanced licences. Digital screens are found at their POS counters. And fitting rooms are fitted themselves with LED screens. Shopfront screens feature in window displays, so entering the store always feels fresh and super sleek.

The icing on top is their projectors used in the women's and men's sections. Through the power of digital signage, they’re able to seamlessly appeal to their target audience in different areas of the store with dynamic content that gets shoppers invested in their 1% better message during their shopping experience.

Store Development Manager Macaulay Ryan says that the “[Fusion Signage] portal is super easy to navigate.” As an ultra-runner and passionate LSKD ambassador who says that “roll out, installation and powering up onsite has never been so easy!” We are very impressed with Macaulay and surely the ‘fit has something to do with all this success, the cheers and good mood.

Thanks for being a part of the Fusion Signage family, LSKD. See you on the track!