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2022 review: the friendliest digital signage software

Nanna’s apple pie recipe. Donut love. Smiling at dogs on your morning stroll.
Some things never change.

At Fusion Signage, our goal remains the same. While the years roll on,
our digital signage software expands. With your help, today we remain
Australia’s most affordable, easiest (and friendliest!) digital signage solution.

Here’s a look back at how it began, and where we’re headed next.

 

fusion signage in the beginning

10 years building custom digital signage software gets you more than a cool story or two. For Fusion Signage co-founders Emily and James (that’s us!), it gave a rare peek into the world of resellers and distributors.

Fusion-Signage-Old-To-Current-Branding
 

Back in the day, our full-service digital signage business allowed us to poke fingers into the pies of digital signage hardware, content, software and even installation.

We used nearly every digital signage CMS out there. But there was a big, spiky problem.

 

Fusion-Signage-SoftwareWhy we started Fusion Signage

Of all the digital signage software available, none of them were exactly that: soft.

Like a welcome home hug or mum’s bath towels. 
They weren’t quick, easy or comfy to use.
And they all cost a lot of pennies from many (many) piggy banks.

We were curious. Did end users feel the same?
Our suspicions were surprisingly correct.
The more we asked, the more you taught us.

Before Fusion Signage:
💙  Small businesses were priced out of digital signage software
💙  Large corporations avoided updating signage because the process was tricky

Suddenly, it clicked.

 

Fusion-Signage-Built-By-YouBuilt by you

Beyond the bells and whistles, every CMS had a handful of identical features that were almost always used. They were, in essence, simple. And had the potential to get digital signs up and running in minutes. But they didn’t. Because interfaces were clunky, processes were slow and the flow of actions took way too many detours.

So why didn’t any digital signage software have only simple features that were actually user-friendly?

Building from scratch, you wanted this new software to:
💙  Be easy-peasy to use
💙  Get you up and running in minutes
💙  Feature everything you need (and nothing you don’t)

Think: a digital signage software that does care. Featuring the functionality even big corporates want and the easy, fluff-free approach small businesses crave. All at an affordable price (costs less than a beer at a bowls club).

We bundled up these much-loved features and got to work creating a user-friendly process.

 

Goal

With your input, we set out to create a simple yet mighty (and much-needed) digital signage software.

Today, our goal remains the same:

To elevate customer experiences, empower business owners and make digital signage solutions easy-peasy.

…A digital signage software accessible to, and usable for, businesses big and small.

Here’s when Australia’s most affordable, easiest (and friendliest!) CMS began to take shape.

 

fusion signage as we grew

Developing the solution

Our donut-devouring developers got to work.

The moment news broke, to our delight, customers lined up for the release.

Why were we suddenly winning popularity contests for the first time ever? Because Fusion Signage deliberately set out to solve a real problem. One that closed the gap between the power of digital signage and its thrilled users.

Our approachable (and helpful!) support team continuously went above and beyond to make sure our customers were happy. Today, this is as much a part of our culture as it was from day dot. With a small business mentality from the get-go, end users received (and still do) the swift support they needed.


Partnering with users

‘Early Adopters’ linked arms with Fusion Signage. This meant the software was built to your exact needs, in real time.

These thoughts, insights and love notes directly impacted the software’s development. And to this day, Fusion Signage is built by users, for users. With updates made regularly, based on useful requests from you.

 

Fusion-Signage-Australias-Friendliest-CMSAustralia’s friendliest digital signage software

With its official release, users took to the software at incredible speed.

It was important to us that Fusion Signage felt accessible to all.

So, we developed a brand that’s bright, approachable and, at its core, friendly.

After all, it made sense to apply the joyful personalities of our co-founders and team directly to the way our brand looked, sounded and even chatted to users through our support options.

 

In action, this looks like:

      • Aussie support available to jump onto any issue straight away
      • A ‘small business’ attitude where all users are supported equally
      • No minimum amount of screens (okay, one) so everyone can benefit
      • Free demos that allow a digital signage software trial, minus credit card details
      • Useful tutorials (like our speed roller sessions) to stay up to date and ask questions

We heard through the grapevine (and were told to our faces!) that people loved what we were doing. It was a proud moment to realise we had established a strong market position and reputation. This was carried on from our 10 years in the industry, and as Fusion Signage grew, this recognition did too. As new users signed on, it humbled us to hear that our brand connected with all kinds of people and businesses.

Our attention moved to developing new features other CMS’ include, on a small business budget.

 

Feature development

As we grow, we continue to listen to what resellers and end users want and need. That’s why we continue to build new features based on your requests, in real time, to satisfy demand.

Some highlights so far, are:

 

Celebrating our 2022 achievements

As we look back at our simple (but mighty) digital signage software’s story, some 2022 highlights that spring to mind are:

 

Fusion-Signage-2023here’s what’s next

Our donut-devouring developers have sworn us to secrecy, but what we can tell you is that behind the scenes, Fusion Signage is smashing out exciting new developments for:

  • Tagging System
  • Updated Search Feature
  • Back-end Infrastructure Upgrades
  • Data Sources
  • Playlist Improvements
  • UI Refresh

This has led to benefits for our users, like faster uploads, simpler deployments and even customer experience advancements.

In fact, we’re boosting our in-house developer count to fast-track the entire process. Stay tuned.

 

Thank you hugs to our resellers and end users

The Fusion Signage you see today is a direct result of our customer’s input.

If you’re one of them, thank you. We are endlessly grateful for your guidance and feel a goose bump blanket of joy knowing that this digital signage software makes your everyday easy-peasy!

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Fusion-Signage-The-Bi-Weekly-Insight-1-1

 

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