Leading industries, up-and-coming opportunities and the winner is…
Wondering how the industries have stacked up when it comes to digital signage this year? As digital signage continues to evolve and expand across Australia and New Zealand, it’s clear that more industries are harnessing its power to connect, inform, and engage.
So, grab your popcorn (or snack of choice) and get ready. We’ve gathered insights from the Fusion Signage network and world statistics (🤓) to shine a spotlight on the top industries leading the way in 2024. Think of it as our very own digital signage awards ceremony – where the stars are the businesses transforming their spaces with vibrant, dynamic displays. ✨
No matter your industry, digital signage is proving to be a must-have to stay competitive in today’s fast-paced, digital world. So, who’s making the biggest impact? Let’s take a look at this year’s front-runners and rising stars in our 2024 digital signage industry report.
why does digital signage matter in 2024?
Being adaptable is essential in 2024. Just think about the widespread use of AI, the continued adoption of AR (Augmented Reality), and the evolution of personalised customer experiences.
Naturally, digital signage continues its impressive rise, with the global market projected to grow by another $15.3 billion between now and 2027. Think of all the donuts you could buy with that – oh my. 🤤
This leads to one big question. Is your business keeping up?
leading industries
In the race to adopt digital signage, some industries are setting the pace for others to follow. With more organisations realising the value of visually engaging content and real-time communication – it’s no surprise that certain sectors are pulling ahead.
But where does your industry rank? Let’s raise the curtain and take a closer look at the industries leading the way with digital signage in 2024.
winner: hospitality
The hospitality industry takes the crown in 2024. Restaurants, cafes, bars, and hotels are increasingly turning to digital signage to enhance their guest experience and streamline operations.
From displaying dynamic menus that can be updated in real-time, to promoting special offers and events – digital signage is transforming the way hospitality venues engage with their patrons. In a fast-paced environment (where first impressions matter), digital signage allows businesses to communicate quickly and effectively. This makes waiting times feel shorter and keeps customers informed and entertained. Win-win, right? 🏆
Whether it’s a digital menu board at a bustling cafe, or a welcome screen in a hotel lobby – the hospitality industry is using signage to create seamless, visually engaging experiences that keep customers coming back for more.
Ready to try it on for size? Start your trial for free today.
runner-up: healthcare
Taking home the second prize is (pause for dramatic effect) healthcare. 🏥
From hospitals and medical practices, to clinics and specialist centres – the use of digital signage in healthcare has become an essential piece to the smooth operations puzzle. Being used to display patient wait-times, health tips, appointment reminders, and emergency alerts. With digital screens in waiting areas and treatment rooms, healthcare providers can improve patient experiences and improve communication.
As digital signage is vital for sharing real-time information in high-stakes environments – it’s no wonder the healthcare sector has secured a top spot.
third place: corporate and office spaces
And in third place, corporate environments have embraced digital signage like never before. 🙌
In 2024, corporate offices and business centres are using signage to share internal communications, corporate branding, and company announcements. Whether it’s for employee engagement, team recognition, or displaying KPIs – digital signage has become a must-have tool in the workplace.
Studies show that digital signage boosts productivity by 35% in corporate settings – making it an invaluable tool for keeping teams connected and motivated.
opportunities to innovate
While these industries are leading the pack – there’s plenty of room for other sectors to innovate and make their mark.
So, which industries are on the rise in the digital signage space?
leading up-and-comer: logistics and warehousing
Logistics and warehousing have been embracing digital signage for real-time updates, safety protocols, and employee training. Whether managing a warehouse or overseeing a distribution centre, digital signage simplifies communication across large, fast-moving environments.
From sharing operational updates to tracking shipments and even automating inventory systems – the potential for digital signage in logistics is enormous. We expect to see this industry continue to rise in the ranks. 💪
runner-up: entertainment
Cinemas, theatres, and live event spaces are stepping into the spotlight – using digital signage to enhance the guest experience. From showcasing upcoming shows, to displaying concession stand menus – entertainment venues are using digital signage to keep customers informed and excited (while adding to the ambiance ✨).
Curious to try for yourself? Trial our digital signage software for free.
adapt and thrive: aged care
In a fast-growing space, aged care is adopting digital signage for wayfinding, resident communication, and visitor information. Digital signage helps keep everyone informed – from displaying personalised welcome messages to sharing daily schedules and health tips for the residents.
In aged care facilities, digital signage can provide day-to-day updates for both staff and residents, creating a more connected environment. And with an aging population, this sector is primed to continue expanding its digital capabilities.
that's a wrap
Congratulations to our winners – whether you’re leading the charge or in a space of opportunity, digital signage is transforming how businesses communicate and make a difference. 💙
And if your industry didn’t make the list this year? It’s never too late to innovate! Get in touch with us today to explore how digital signage can work for your business. Could you take out the next award?
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