Ah, the digital age! Where even our signs have gone all futuristic on us. Who would have thought?...
Whether you’re part of the Fusion Signage family, or just someone looking to up their digital signage game – you’ve come to the right place. Today we’re chatting about the wonderful world of digital menu boards and how they can sprinkle some extra revenue magic upon your business.
dayparting / dynamic pricing
Imagine this. It’s lunchtime (finally), and your digital menu board automatically switches to display mouthwatering specials that cost a little extra. But no one notices (because it’s lunch and we’re hungry). Sounds smart, right?
With dayparting and dynamic pricing, you can easily adjust your menu prices based on demand, inventory, or the time of day. Customers won’t bat an eye when they pay a bit more during peak hours, and you’ll watch those profits soar.
turn orders into feasts
Picture this scenario. A customer orders a burger, and your digital menu board suggests upgrading to a meal deal with fries and a drink. Bingpot! That’s cross-selling in action. By nudging customers towards complementing items, you’re turning single orders into feasts. While your revenue is set to grow like never before.
let numbers guide success
Numbers don’t lie, and data is your new best friend. By analysing what was on your digital signage and comparing that to customer preferences and order patterns – you can fine-tune your product offerings, pricing strategies, and marketing campaigns. It’s like having a crystal ball that shows you the path to easy street.
real-time updates
Life moves fast – and so should your digital signage. Keep your customers in the loop with real-time updates. Got a new item on the menu? Add it to the board within seconds. Running low on a particular dish? Replace it’s time on the screen with another. Customers appreciate up-to-the-minute accuracy, and you’ll appreciate the revenue it brings in.
make some tummies rumble
We’ve all heard that a picture is worth a thousand words, right? What about a picture is worth a thousand orders? Well, a really good picture, or a really good video is worth a thousand orders. Doesn’t have the same ring to it though, does it? The use of stunning visuals on your digital menu boards will make your offerings pop. Customers won’t be able to resist trying that new menu item when presented in its delicious glory.
seasonal and limited-time offers
FOMO (fear of missing out) is real. And FOMO = orders. Use it to your advantage by showcasing seasonal specials or limited-time menu items.
Customers will rush to try these offerings before they vanish (and your revenue won’t hate the little boost!).
the art of suggestion
Let’s not forget the power of promotion and upselling. While you may not enjoy the awkwardness of verbal upselling to your customers – digital signage can step in with a suggestive whisper in your stead. Showcase special deals, new menu items, or tempting add-ons – like larger portions or combo meals. With the right suggestions, you can persuade customers to open their mouths (and wallets) a little bit wider.
the secret sauce
Digital menu boards are your secret sauce for boosting revenue. They’re like the extra sprinkle (or handful) of parmesan on your pasta – they make everything better. We suggest embracing these ideas. Infuse a little personality into your digital signage. And watch your revenue grow with the ease that Fusion Signage brings to the table.
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