If you have a smaller-sized business, chances are that the marketing allowance is always up and...
The world is buzzing with tech advancements. It’s tricky to keep up with it all.And when it comes to digital signage (a somewhat niche industry in the tech-world), who has the time to fully understand what to expect? Lucky for you – we’ve spent 11 years in the digital signage industry and we can get you up to speed.
Some people believe that digital signage is too expensive, too difficult to manage, or that it’s only for large corporations. So, let’s set the record straight and bust some myths. 💥 And hopefully show you some of the ways digital signage can help your business.
myth: it will break the bank
Nope! Advancements in technology have made digital signage more affordable than ever.
It’s no longer just for deep-pocketed companies. Businesses of any size can reap the rewards digital signage has to offer.
myth: it's too hard to use
Nuh-uh! We are proudly rocket science-free. 🚀 Fusion Signage is the simple-yet-powerful software that was designed for you. Not your IT guy. Anyone, with any level of experience, can make beautiful content and deploy it to their screens (with ease). And even if you do hit a bump in the road – we’re here to help any time you need us.
myth: it's only for large corporations
No way Jose! Any business can leverage digital signage to share messages and engage their audience. We have customers with 1 screen and others with 500+. It’s not about the size of your business – it’s about engaging your customers and showing them what you have to offer. As well as watching your business grow like never before – thanks to digital signage!
myth: it's only for flashy ads
Incorrect! While advertising is definitely a popular use – digital signage is a jack of all trades! From sharing news and upcoming events, to displaying safety information. Or something more fun. Like saying that happy hour has been extended!
Anything and everything you can think of – digital signage can be used to share it.
myth: it won't play nice with other systems
Let’s clear this up! Digital signage has come a long way. Fusion Signage is compatible with all major hardwares. All you need is a digital signage screen (we recommend commercial-grade screens) and an internet connection to get set up. There’s also a possible media player needed if your screen isn’t system-on-chip – but that didn’t sound as catchy. Even so – it’s much simpler than you think it is.
myth: people won't notice it
Nay! Researchers have found that digital signage captures 400% more views than static signs. It’s a super effective way to convey information and engage your audience.
Not only can you design, manage and deploy fresh content in minutes with digital signage – you can use alluring videos and real-time widgets. Customers won’t be able to look away!
myth: outside is a no-go
The final myth is busted! Outdoor digital signage has many uses. Information screens, advertising, wayfinding. It’s not just an indoor game.
And not to worry – manufacturers make them weather-proof nowadays. No need to set up an umbrella for your screen. That’d be really cute though.
myths be-gone
The world of digital signage is far more accessible and versatile than you might have thought. It’s affordable, user-friendly, and adaptable for businesses of all sizes. From captivating your audience to delivering critical information – digital signage is a powerful tool that will work wonders.
So, shall we say those myths have been debunked? Yeah, we think so too.
New to Fusion Signage?
add a little something extra to your fortnight ✨
The bi-weekly insight. A bi-weekly email. From us, to you.
(But only if you want it).
Sign up below.
