Pretzel deliver the goods hot and fresh out the kitchen. That’s their whole schtick.

Plastered in pink and totally irresistible, these adorable pretzel kitchens serve crispy pretzels across Western Australia and Victoria. But not just regular salted. There’s cheese and pepperoni, cookies and cream, even Nutella.

Multi-award winning pretzels are a big deal in our books. So we are thrilled to be the digital signage software of choice for Pretzel’s Curtin University outpost. Advanced Fusion Signage licences power the screens that sit pretty above the counter.

Let’s glaze a little closer. Mmmm glaze.

Pretzel: the lowdown

Australia’s pinkest pretzel bakery was founded in 2017 by Brittany Garbutt, a Perthian American pretzel lover. She perfected the pretzel recipe from a shipping container, opened a few stores in WA, then over in VIC. It’s become a big deal. Now there are nine stores. And if you have FOMO of what’s happening in store, you can tune into their sweet playlists. Obsessed with playlists over here.

Amped Digital brought screens up to speed

A lot had changed since the shipping container days. Amped Digital got on board to replace printed menus with digital menu boards.

The clever team at Amped sorted the hardware, configured the system, loaded up Fusion Signage and installed the screens for their Curtin University store in Bentley, WA.

The screens are cool. Ultra-wide displays that are narrow for a tight horizontal run above the counter. They show the full menu in a fraction of the height for a very slick look. This custom size makes the menu readable from the queue without dominating the cosy store. How clever.

Menus that do more than make lists

Pretzel wanted their menu to do more. Like show videos, photos and rotating carousels.

Printed signage could not satisfy these cravings (unless someone slowly walked side-to-side with them in hand, which felt a bit cringe). So menus jumped off paper and onto screens.

The Curtin University servery is a super small space. So standard screens wouldn’t fit. Amped Digital got to work sourcing the custom screens loaded up with Fusion Signage. Menus are now updated with fresh info, photos and videos. Beautiful digital signage for QSR, it has arrived.

A network ready for its next store

Just like a small kitchen with a good recipe – Fusion Signage is digital signage software that isn’t rocket science. Simple to use, quick to deploy, powerful where it counts.

When the next store pops up, menus across locations can be updated in mere clicks. It’s the perfect foundations for a cohesive system across stores.

We’re thrilled to have Pretzel in the Fusion Signage family. Knot just saying that.