Case Study

TASkeno

TASkeno is Tasmania’s official Keno operator, delivering jackpot draws, promotions and gameplay experiences across a network of more than 130 venues across Tasmania.

Year started using Fusion Signage

2021

Industry

Hospitality

About TASkeno

TASkeno is Tasmania’s official Keno operator, delivering jackpot draws, promotions and gameplay experiences across a network of more than 130 venues across Tasmania.

Promotions change regularly. And jackpot information needs to remain current and engaging. So TASkeno relies on clear, consistent communication throughout its venue network.

It's like a party on every screen.
Today, Fusion Signage runs that communication.

180+ screens across 130 venues

From jackpot updates to promotions, every screen is managed from one place (that's inside Fusion Signage).

Dramatic reductions in point-of-sale print requirements

There's less reliance on printed point-of-sale materials and manual campaign updates.

Faster content deployment with better visibility

The team uses Fusion Signage to create once and distribute content across venue groups in minutes.

Streamlined fleet-wide operations and administration

TASkeno can monitor screen health, identify outages and respond faster when issues occur from one place.

A collaborative partnership that continues to evolve

Ongoing collaboration with Fusion Signage helps to make future platform enhancements align with TASkeno's real-world operational needs.

TASkeno came with two challenges

Before implementing Fusion Signage, TASkeno faced two growing challenges.

The first came following a system update. It removed their method of displaying real-time jackpot information on venue screens.

The second was operational. Frequent state-wide promotions meant large volumes of point-of-sale posters needed to be printed, distributed and manually replaced across venues.

As the network continued to grow, the team needed a more scalable way to manage content.

What TASkeno needed

  • Create once, publish everywhere
      Produce brand‑consistent content in-house and distribute by venue group, campaign and screen orientation – portrait and landscape.
  • Operational visibility
    • Simple backend access to monitor screen health, identify outages and resolve quickly.
  • Schedule at scale
    • Align time‑bound promotions and information to specific venues and time windows, with multiple concurrent content streams.
  • Asset management
    • Per‑screen asset IDs and meaningful naming for fast administration.

The Fusion Signage solution

TASkeno deployed Fusion Signage across its venue network, creating a central platform to manage promotions, jackpot messaging, gameplay information and customer communications. Talk about a dynamic duo.

Fusion-Signage-TASkeno-Derwent-Tavern-Gaming-01

Schedule content ahead of time

Rather than updating individual locations, the team can now create content once and distribute it across venue groups, campaigns and screen formats. Whether a promotion runs state-wide or only within a specific group of venues, content can be distributed in minutes. No printing. No shipping. No manual poster replacements.

From jackpot highlights and "how to play" content through to state-wide promotions, everything can be scheduled ahead of time and managed remotely. Easy-peasy.

Reduce print and simplifying operations

By moving promotional communications to digital signage, TASkeno has significantly reduced its reliance on printed point-of-sale materials.

Campaign changes that once required printing and distributing new posters can now be completed digitally from head office. The result is a faster, more flexible approach to venue communications, with less administrative overhead for the team.

Better visibility across the network

To manage over 180 screens across Tasmania ease of visibility is a must. The TASkeno team can quickly identify offline screens, investigate issues and coordinate support where needed. How? With Fusion Signage's monitoring tools, of course.

“Our venues and customers love these new screens. They’re engaging, informative and keep the Keno experience front‑of‑mind.”
Josie Kerslake, Operations Manager, TASkeno

Day-to-day workflows at TASkeno

  • Morning ops check: TASkeno reviews any offline screens and coordinates rectification or on‑site service.
  • Content cadence: weekly template updates and new creative for promotions and monthly jackpots, scheduled ahead of time.
  • Quality assurance: all new content is previewed on a dedicated test unit at head office prior to venue release.

Fusion-Signage-TASkeno-Hotel-Federal-Lounge-01

A rollout that keeps growing

Interestingly, the original Fusion Signage rollout was planned to include only one or two screens per venue.

But once venues began seeing the impact of dynamic, digital content – and the ease in managing the network with Fusion Signage – demand quickly increased.

The rollout was delivered in partnership with Office Solutions. They worked alongside TASkeno and Fusion Signage to coordinate hardware provisioning, staging and deployment across the state. From pre-imaged devices to regional rollouts. The partnership means venues can go online quickly and efficiently, in any location.

Built in collaboration with users

One of the things TASkeno values most is Fusion Signage's willingness to evolve alongside its customers.

The two teams continue to collaborate on future enhancements, including solutions for near real-time jackpot messaging and upcoming interrupt-style content capabilities designed for urgent communications. Something TASkeno's industry is missing.

"The owners of Fusion Signage are genuinely interested in how you want to use their platform. As a result, they are quick to improve, redesign or develop features that enhance the experience."
Josie Kerslake, Operations Manager, TASkeno


Features used by TASkeno

Scheduling

Align time-bound promotions and information to specific venues and time windows, with multiple concurrent content streams.

Dashboard

Simple backend accessto monitor screen health, identify outages and resolve quickly.

Grouping

Group screens in seconds to manage an entire group of screens with just one click.

Offline notifications

Offline alerts and screen status views enable rapid triage and support.

Designer and Marketplace

Weekly template updates and new creative for promotions and monthly jackpots.

TASkeno into the future

As TASkeno continues to evolve its venue communications strategy, digital signage will remain a key part of the customer experience. Through an ongoing collaborative partnership, TASkeno and Fusion Signage continue to work together on future functionality designed to support the evolving needs of venues, customers and operations teams. How sweet.

New capabilities are on the horizon including real-time jackpot messaging and upcoming interrupt-style content capabilities designed for urgent communications and a growing network of engaged venues, the focus remains the same: delivering the right information, in the right place, at the right time. And doing it in a way that's simple to manage at scale.

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"We needed a centrally managed, flexible way to create and deliver TASkeno-aligned content to every venue, grouped by campaign and screen orientation and with the uptime visibility our operations team expects, Fusion Signage gave us that control and more."

Josie Kerslake

Operations Manager, TASkeno

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