Before Fusion Signage, we spent 6 sweet years building custom signage solutions.

As integrators, we tried heaps of digital signage softwares out there.

But no matter how flashing, expensive or ‘feature-filled’– they were all the same.

Not easy-peasy lemon squeezy. Difficult difficult, lemon difficult.

Basically, we started Fusion Signage on the ground. Not as a software company in a boardroom. But as people with first-hand experience using tricky digital signage software.

But let’s backtrack to those early days honing our craft.

Over a decade dedicated to the digital signage industry

The year was 2012. We ran a digital signage and design agency. Sounds riveting, we know.

We spent every day with businesses, at venues, tinkering with hardware and deploying signage across Australia. We created content, built touchscreen applications, projected content onto buildings, installed screens, troubleshot networks, and problem-solved issues for all kinds of clients.

They were busy days. So many experiences. And learnings that still serve us today.

We worked in close collaboration with integrators and resellers. To bring content and interactive experiences to life. Partnership became a part of our DNA all those years ago. Today, it influences our relationships with customers and resellers. Cue the aw.

On-the-ground problems

Over the years, we saw where digital signage software fell short.

So many projects slowed down at the exact same spot. Particular parts left customers confused and resellers frustrated.

We also saw a lot of software that felt complicated for no good reason. It took too many clicks, too much tricky training and there were a whole lot of features nobody actually used.

Actually, at one point James flew interstate to run a half-day training session for a CMS platform... Half a day just to teach a team how to update their digital signage content. That never sat right with us.

One thing was clear. Complicated systems were stopping screens from going live. And when they were out in the world, they were nearly never updated. Because digital signage had been balled up and thrown in the too hard basket.

Something had to change. What if digital signage could actually be simple?

A mission to do better

Our integrator background taught us one big lesson. Software shouldn’t require hours of training for someone to feel confident.

If it does, something is wrong.

So when the opportunity came to build our own CMS platform, we took a new approach. We didn’t start with “what features can we add?” Instead, we asked “what do people actually need?”

Simplicity became our biggest stength

We wanted our digital signage software to feel familiar.

It was important to include features everyone actually used. To make the process a breeze. And cater to the needs of the user and the reseller, while also creating eye-catching content.

Think: a simple to learn, quick to deploy software that’s powerful where it counts.

This approach has helped Fusion Signage grow through reseller partnerships. Across Australia we team with businesses ranging from local cafés right through to larger national rollouts.

Today, more than 5,000 businesses use Fusion Signage across over 20,000 active screens. Yes, these numbers are so exciting we could quite possibly pop. Though we’re even more delighted by the trust behind them. And the fact that more screens are sent live due to ease? Well, that has us smiling to the max.

Australian businesses work differently

Being Australian matters to us – it genuinely impacts how we build and support our software. Since Australia is geographically humongous, the market’s pretty special.

Multi-site businesses spread across massive distances, lean teams wearing multiple hats, and resellers / integrators who need technology that’s reliable, simple to support, and easy to deploy nationally.

Honestly, a lot of global software platforms aren’t built with these realities in mind. But we are. Sometimes it’s nice to toot your own horn, so toot toot to us. Okay enough tooting. Back to business.

The needs of Australian businesses and resellers are always front of mind. From support to product decisions. This local understanding truly does matter.

Why our (Aussie!) support feels different

Our real-world, on the ground experience gives us a neat skillset.

We spent years figuring out what actually works in practice, and living it ourselves. It means our team can often troubleshoot faster, recommend solutions on the spot, and understand the bigger picture quick smart.

For resellers, this hands-on knowledge is so refreshing. It becomes an extension of their offering. From recommending hardware to solving playback issues, and beyond. We get the pressure that comes with delivering digital signage solutions to clients. And we’re here to help.

Because good support doesn’t just address tickets quickly. It understands the project end-to-end and notices when something could run smoother. Then brings it up in conversations. All to solve customer problems with confidence.

Growing up without loosing sight of us

As Fusion Signage has grown, so have the expectations around security, infrastructure, and reliability.

Over the past year, we proudly achieved both ISO 27001 certification and SOC 2 Type II attestation. These are two major milestones that reflect the standards modern businesses expect from their software providers.

But even as we’ve evolved, our goal remains the same. We still want Fusion Signage to feel approachable, human and easy to use. Because of you, it does.

Thank you

To our resellers, customers, partners, and team – thank you. 💙

20,000 licences is a huge milestone for us. But it also feels like the beginning of the next exciting chapter.
We’re incredibly proud to be building a simple yet powerful software for brilliant Aussie businesses – and we’re just getting started.