We had the privilege of being interviewed by one of Australia’s best-known tech journalists, iTWire’s Technology Editor, Alex Zaharov-Reutt.

This one’s a goodie.

About iTWire

iTWire is one of Australia’s leading tech publications, covering everything from enterprise IT and cybersecurity through to software and platforms.

Their interviews go a bit deeper into the story (which we love) – unpacking how companies are built, how they operate, and what actually sets them apart, beyond the usual headlines.

About the feature

Across the articles and video interview, the conversation touches on many key parts of the Fusion Signage story. We love how Alex has captured it all, across:

• The Origin: A Philips Distributor With a Problem
• The Numbers That Matter
• 13 People vs. 270,000
• Hardware Agnostic: The Real Moat
• Building With Customers, Not For Them
• The AI Question (and the 10,000 Bottles of Water)
• SOC 2 and ISO 27001: The Paperwork That Opens Doors
• The Fortune 500 Dilemma
• Remote-First, and the 20-Minute Demo That Changed Everything
• The AR Wild Card
• The Wozniak Moment
• The Quiet Ambition

A lot in there. And a really nice reflection of how we think about what we’re building (always coming back to simplicity and “the quiet ambition” ).

Thanks again

A big thanks to Alex and the iTWire team for taking the time to chat with James and share our story.