We're always focused on building better digital signage software (who knew). But every now and then, it's nice to pause and reflect on the journey that got us here.

Recently, Fusion Signage Co-Owner and Managing Director James Ingram sat down with Florian Rotberg from invidis for a feature on the story behind Fusion Signage. The conversation explores why an Australian-built digital signage platform has been able to carve out such a strong position in the market.

About invidis

invidis is one of the most respected voices in the global digital signage industry.

Through its publications, consulting work, market research and industry events, invidis helps shape conversations around the future of digital signage across Europe, North America, Asia Pacific and beyond. Their work is read by manufacturers, software providers, integrators, consultants and technology leaders around the world.

The article was written by Florian Rotberg, Founder and Managing Director of invidis Consulting. Florian is widely recognised as one of the industry's leading analysts and commentators, regularly presenting on global digital signage trends, market developments and emerging technologies.

We'll admit it – being interviewed by Florian Rotberg is a bit of a pinch-me moment for us.

About the feature

The feature explores Fusion Signage's journey from its beginnings as a digital signage agency and integrator, through to becoming a software platform powering more than 20,000 active licences across Australia and beyond.

Throughout the interview, James shares the decisions that have shaped Fusion Signage over the years. From focusing on simplicity and usability, to building exclusively through reseller partnerships, to knowing when not to add complexity for complexity's sake.

One theme that runs throughout the article is the belief that digital signage software doesn't need to be the most complicated platform on the market to be successful. It needs to solve real problems, be easy to use, and deliver on its promises.

The article also touches on our evolution into the enterprise space, including the investment we've made in security and compliance through ISO 27001 certification and SOC 2 Type II attestation, while staying true to the simplicity that helped us grow in the first place.

"Honesty, focus, and listening seem to be the guiding principles. Or as James puts it: 'In business, it's harder to be honest – but reputation is priceless.'"

Thank you

To speak with Florian – who has been shaping conversations across the global digital signage industry for decades – was a milestone moment. We're incredibly grateful to him for reaching out to learn about our story, and for the opportunity to be featured by one of the industry's most respected publications.

Read the full article

You can read the full feature here:
Fusion Signage: "We Understand Down Under Better Than Others"