Hairhouse driving sales with in-store digital signage
21 Mar
00
min read
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Leaders in the hair retail market, Hairhouse are rolling out their new store concept off the back of their refreshed brand reveal in 2019. Their amplified shopping and customer experience comes with a monochromatic palette, improved navigation, enhanced lighting and a digital signage network run by Fusion Signage software.
On a path of continual evolution
Founded by brothers Tony and Joseph Lattouf in 1992, Hairhouse’s combined retail/salon concept marked a first for the Australian hair industry. Today, the company boasts over 125 sites across the nation and is the largest employer of qualified hairdressers in the country.
“Hairhouse is an authentic, heritage brand and true pioneer of our industry,” said Steve Terry, Executive General Manager for Hairhouse Warehouse, “It was founded with a passion and energy to drive change. This philosophy and approach still continues to this day, our new identity puts us on the forefront of meeting ever-changing customer demands with a future focused service-driven approach.”
“We are proud and excited to launch the new Hairhouse,” added company Co-Founder Joseph Lattouf. “We’re on a path of continual evolution to ensure we remain current, continue to drive change and maintain our position as a market leader in this amazing industry.”
"we're on a path of continual evolution to ensure we remain current, continue to drive change and maintain our position as a market leader" - Joseph Lattouf, Hairhouse Co-Founder
An early adopter of fusion signage
Hairhouse’s digital signage network consist of Philips D-Line Commercial displays with Fusion Signage onboard. A benefit to this paired solution means Hairhouse have one less failure point; as they don’t need an external media player connected to the screen in order to manage their content. All content management is done via the cloud using Fusion Signage, pre-loaded straight onto the Philips displays and accessed by Hairhouse via any web browser.
Hairhouse was an early adopter of Fusion Signage and has since rolled out 80+ Advanced licences across their network, with more to come.
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